Print & Brand Design
A selection of print and brand design work created across Roku, Macate Group, and Kooltura Marketing, spanning retail displays, brand partnerships, event promotions, and B2B marketing materials. These projects highlight my approach to visual storytelling, typography, layout, and communicating information across physical formats.
Print Advertising · Brand Partnership
Roku × Red Bull — Magazine Advertisement
My first project at Roku was designing a print advertisement for Red Bull's magazine as part of a brand partnership promoting Roku streaming devices. The design brought together Roku's product messaging and Red Bull's action-sports audience to support product awareness and sales.
Kooltura Marketing · Cultural Event Promotion
Lotería en Familia — Event Branding & Print Design
While working at Kooltura Marketing, I designed promotional materials for Lotería en Familia, a community event held at the Mexican Heritage Plaza. The event was created to celebrate Mexican culture and educate the community through an engaging cultural experience. The event attracted over 200 attendees.
Retail Display · Point-of-Purchase Design
Roku × Hulu — Walmart Retail Shipper
Designed the complete graphics for a Roku × Hulu promotional retail shipper displayed in Walmart stores. I was responsible for designing every panel of the display, bringing together Roku product imagery, Hulu entertainment content, promotional messaging, and brand elements into a cohesive in-store experience.
The final design was produced and deployed in Walmart stores to promote Roku streaming devices and a Hulu subscription offer at the point of purchase.
B2B Marketing · Fintech · Print Design
CarbonLit — Biometric Payment Card Brochure
hile working at Macate Group, a financial technology and security company, I designed a quick-start brochure for CarbonLit, a payment card that used fingerprint authentication to authorize transactions.
Created for Money20/20 in Las Vegas, the brochure supported B2B marketing efforts by communicating the product's technology, functionality, and benefits to potential business partners and industry professionals. I also attended the event to help promote the product and engage with attendees.