Roku TV Landing Page

This was a concept I developed for the Roku TV on Roku.com.

A laptop and smartphone displaying Roku TV's website with a purple background, featuring a smart TV interface with streaming apps like Netflix, Disney+, Apple TV, Hulu, and Roku Channel.

Hero view for mobile and desktop.

Desktop prototype 1728x1117 Prototype link

Audience

Users/non-users interested in upgrading their Roku-branded TV.

Goal

Redesign to simplify and enhance engagement with subtle interactions.

Role

I developed this prototype as part of a proposal to update the current site.

Design Process

I addressed UI/UX issues and designed in alignment with the new homepage style.

Three smartphone screens displaying Roku app interface, showing options for Roku smart TVs, partner brands, and a promotional image of a Roku TV in a living room.

Section mobile view

I designed an intro animation for the hero section to create a more dramatic impact, as the previous static version felt a bit uninspiring.

Hero Build

A website landing page with a gray background, a logo placeholder, navigation menu, a central blue square image with corner arrows, a headline that reads 'Lorem ipsum dolor sit amet', a subtitle 'Lorem ipsum dolor sit amet consectetur.', a CTA button labeled 'CTA Button', and a downward arrow indicating scrolling.

Hero animation wireframe

Testing animation

Final results

Cards & Interactions

Blue gradient background with the text 'Ease of Use' at the bottom.

Default state

Roku advertisement emphasizing ease of use with built-in streaming and a 'Learn More' button.

Hover state

Desktop Section 2

Final Results

Before

Roku TV streaming platform homepage featuring various Roku TV models, streaming apps like Netflix, Disney+, Apple TV, and Hulu, and sections about Roku TV series options and features.

After

Screenshot of a website promoting Roku TV, showing a large TV screen with streaming service icons, sections on different Roku TV series, a video thumbnail of people installing a TV, and informational content about navigating and using Roku TV.