Roku TV Wireless Soundbar

I designed the landing page for Roku TV’s Wireless Soundbar on Amazon, including all the content and gallery images.

A laptop and a smartphone displaying a webpage advertising a Roku TV wireless soundbar, with a purple background and options to buy or learn more.

Hero view for mobile and desktop.

Desktop prototype 1728x1117 Prototype link

Smartphone displaying app with sound settings, including volume sliders and a cityscape background image with cars moving at night.
A digital abstract image of a glowing purple sphere with a black background.

Section 3 mobile view.

Audience

Users looking to upgrade their TV to a smart TV and add some sound.

Goal

To educate users on the capabilities of Roku's soundbar and convert them into buyers.

Role

I was responsible for designing the landing pages for Amazon.

Design Process

I collaborated with various teams to complete the creative for this project.

Images of a Roku TV Wireless Soundbar product page showcasing the soundbar, TV setup, remote, and setup instructions with different background themes and layouts.

Other Iterations

Here are a few of my earlier explorations of layouts and imagery.

This launch campaign had many design elements needed for various touch points. Here are a few examples from the Gallery and Enhanced Content pages.

Visual Design

Comparison of two smartphone screens displaying product pages for a Roku TV soundbar. The left screen shows a section titled "Simple wireless setup" with a picture of a Roku TV interface and various app icons. The right screen shows a section titled "Simple sound settings" with a picture of a TV screen displaying sound settings on a concrete and wood background.

Here are a few examples of gallery images in use.

Images promoting Roku TV accessories and features. The left shows a TV displaying a concert scene with a soundbar underneath, with text about hearing quality. The middle shows a Roku TV remote, with the caption about its functionality. The right depicts a Roku TV screen with app icons, accompanied by text about placement options.

Here are a few more examples of gallery images.

I usually develop digital design specification documents to outline the build of each page. However, for Amazon, they use a template-based structure, so I did not need to provide extensive specification details.

Specifications

the launch of audio products has been a strategic move for Roku, contributing to its growth and strengthening its position in the home entertainment market.

Results