Digital Advertising · Campaign Design · TV Platform
Roku On-Device Advertising
During my time at Roku, I designed hundreds of on-device advertising assets supporting product promotions, seasonal campaigns, and marketing initiatives.
My work involved creating visually engaging campaigns tailored to Roku's TV platform, adapting creative across different ad formats and placements while maintaining consistent branding and messaging.
The projects below showcase a selection of this work.
Project Overview
Project Type
On-Device Advertising · Digital Campaigns · Visual Design
Platform
Roku TV / Roku OS
My Role
Visual Designer — responsible for designing and producing on-device advertising creative for Roku marketing campaigns.
Scope of Work
Designed hundreds of advertising assets across product launches, seasonal promotions, and entertainment campaigns, adapting creative to different on-device placements and formats.
Design Approach
Focused on strong visual hierarchy, clear messaging, consistent branding, and adapting campaign designs to the requirements of Roku's TV platform.
Mother's Day Campaign
Designed a seasonal advertising campaign promoting Roku streaming devices for Mother's Day. The creative combined product imagery, promotional messaging, and a consistent visual identity across multiple on-device advertising placements.
The campaign included a featured TV advertisement and supporting banner variations, demonstrating how a single creative direction could be adapted across different formats while maintaining consistent branding and messaging.
Roku TV Promotional Banners
A selection of on-device promotional banners designed to highlight Roku products, features, and entertainment experiences.
Each advertisement combines product imagery, concise messaging, and clear calls to action, adapting the creative to different campaigns while maintaining Roku's visual identity and platform requirements.
Roku Ultra Advertising Campaign
Designed on-device advertising creative to promote Roku Ultra, highlighting its premium streaming features and product benefits.
The campaign included a primary TV advertisement and supporting banner variations, using bold typography, product imagery, and Roku's signature purple branding to maintain a cohesive visual identity across multiple placements.
Key Takeaways
Throughout my time at Roku, I designed and produced hundreds of on-device advertising assets supporting product launches, seasonal promotions, and entertainment campaigns.
High-Volume Campaign Production
Designed hundreds of advertising assets across a wide range of Roku marketing initiatives.
Multi-Format Design
Adapted campaign creative for different on-device advertising placements and specifications.
Brand Consistency
Maintained cohesive visual identities across campaign variations while following Roku's brand guidelines.
Platform-Specific Design
Created advertising experiences tailored to television screens, emphasizing clear messaging, visual hierarchy, and readability.
This work strengthened my ability to deliver consistent, high-quality creative at scale while balancing brand requirements, campaign objectives, and platform constraints.