Roku — Lifecycle & Email Design
During my six-plus years at Roku, I led email design across a wide range of lifecycle campaigns, product launches, and streaming-content promotions. My work spanned hundreds of email designs, from individual campaigns to reusable templates and scalable design systems.
This page highlights a selection of that work, showcasing responsive design, visual storytelling, and the systems used to deliver consistent experiences across devices and email clients.
Email Design Overview
Role
Senior Visual Designer, Email Design Lead
Scope
Lifecycle Campaigns, Product Launches & Content Promotions
Expertise
Responsive Email Design, Design Systems, Visual Design
Platform
Email, Desktop & Mobile
Product
Content
Across Roku's email ecosystem, I designed campaigns supporting both product marketing and streaming-content discovery.
Product campaigns focused on introducing new devices, highlighting features, and guiding customers toward product exploration and purchase.
Content campaigns showcased movies, shows, and streaming recommendations, using engaging visuals and clear calls to action to encourage viewers to discover and watch content on Roku.
Email Design Principles
Across product launches, lifecycle campaigns, and streaming-content promotions, I applied a consistent set of design principles to create engaging, responsive emails while supporting Roku's brand standards and marketing objectives.
Visual Storytelling
Create compelling email experiences through strong imagery, typography, and clear visual hierarchy.
Responsive Design
Adapt layouts and content for readability, accessibility, and usability across devices and email clients.
Scalable Systems
Build reusable templates and components to maintain consistency and streamline campaign production.
Performance-Focused Design
Use clear calls to action, campaign objectives, and performance insights to inform design decisions and iterations.
Responsive Emails for Any Device
Designed responsive email experiences that adapted across desktop and mobile, maintaining clear visual hierarchy, readable content, and prominent calls to action.
Each layout balanced creative storytelling with the technical constraints of email development, helping deliver consistent experiences across different screen sizes and email clients.
Product Marketing & Content Discovery
Designed email campaigns supporting Roku product launches, promotional offers, and streaming-content discovery. Each campaign combined compelling visuals, clear messaging, and prominent calls to action to help customers explore products, discover entertainment, and engage with Roku's ecosystem.
Working across multiple campaign types, I developed flexible layouts and reusable design patterns that maintained brand consistency while allowing each product or content release to have its own visual identity.
Email Design Systems & Production
Designed email campaigns supporting Roku product launches, promotional offers, and streaming-content discovery. Each campaign combined compelling visuals, clear messaging, and prominent calls to action to help customers explore products, discover entertainment, and engage with Roku's ecosystem.
Working across multiple campaign types, I developed flexible layouts and reusable design patterns that maintained brand consistency while allowing each product or content release to have its own visual identity.
Design Specifications
Each design deliverable was meticulously crafted to ensure pixel-perfect accuracy, adherence to brand standards, and responsiveness across devices. From high-fidelity mockups to final production-ready assets, every detail was optimized for compatibility across a wide range of email clients and screen sizes.
Reusable Components & Templates
Specifications included careful consideration of file size, image quality, and accessibility to guarantee fast load times and a seamless user experience on any platform. All designs were tested to meet industry standards, ensuring both visual impact and technical performance.
Cross-Functional Collaboration
Partnered with lifecycle marketing, product marketing, copywriters, and email developers to bring campaigns from creative briefs through production. Collaborated on campaign requirements, design reviews, technical constraints, and implementation to maintain quality and brand consistency across launches.
More Email Design Samples
A selection of additional Roku email campaigns spanning product promotions, streaming-content discovery, and lifecycle marketing. These examples represent a small portion of the email experiences I designed throughout my time at Roku.
