Roku — Lifecycle & Email Design
During my six-plus years at Roku, I led email design across a wide range of lifecycle campaigns, product launches, and streaming-content promotions. My work spanned hundreds of email designs, from individual campaigns to reusable templates and scalable design systems.
This page highlights a selection of that work, showcasing responsive design, visual storytelling, and the systems used to deliver consistent experiences across devices and email clients.
Email Design Overview
Role
Senior Visual Designer, Email Design Lead
Scope
Lifecycle Campaigns, Product Launches & Content Promotions
Expertise
Responsive Email Design, Design Systems, Visual Design
Platform
Email, Desktop & Mobile
Product
Content
Across Roku's email ecosystem, I designed campaigns supporting both product marketing and streaming-content discovery.
Product campaigns focused on introducing new devices, highlighting features, and guiding customers toward product exploration and purchase.
Content campaigns showcased movies, shows, and streaming recommendations, using engaging visuals and clear calls to action to encourage viewers to discover and watch content on Roku.
Email Design Principles
Visual Storytelling
Create compelling email experiences through strong imagery, typography, and clear visual hierarchy.
Scalable Systems
Build reusable templates and components to maintain consistency and streamline campaign production.
Responsive Design
Adapt layouts and content for readability, accessibility, and usability across devices and email clients.
Performance-Focused Design
Use clear calls to action, campaign objectives, and performance insights to inform design decisions and iterations.
Across product launches, lifecycle campaigns, and streaming-content promotions, I applied a consistent set of design principles to create engaging, responsive emails while supporting Roku's brand standards and marketing objectives.
Responsive Emails for Any Device
I designed responsive emails that adapt across devices, ensuring a consistent experience whether viewed on mobile, tablet, or desktop. By optimizing layouts, images, and typography for iOS and Android, I crafted emails that maintained brand integrity and readability. My approach focused on flexible, mobile-first design that prioritizes accessibility and engagement, making every email effective and visually appealing on any screen.
Engaging Email Designs that Drive Growth
I crafted dynamic, personalized hero designs with animations and visually captivating elements to promote product launches and streaming content on the Roku Channel. From eye-catching animations to targeted product promotions, each hero was tailored to captivate audiences and boost engagement. My work contributed to a 30% year-over-year growth for the Roku Channel in the U.S. and other key regions, helping the brand reach more viewers and deepen audience connection.
Deliverables & Specs
Design
Each design deliverable was meticulously crafted to ensure pixel-perfect accuracy, adherence to brand standards, and responsiveness across devices. From high-fidelity mockups to final production-ready assets, every detail was optimized for compatibility across a wide range of email clients and screen sizes.
Specs
Specifications included careful consideration of file size, image quality, and accessibility to guarantee fast load times and a seamless user experience on any platform. All designs were tested to meet industry standards, ensuring both visual impact and technical performance.
Collaborations
Collaboration was a key aspect of the design process, involving close coordination with developers, marketers, and stakeholders. This included sharing detailed design specifications, conducting reviews to refine the creative vision, and performing rigorous testing to ensure a flawless execution across various platforms and email clients.
More Email Design Samples
