Three smartphones displaying Roku app interfaces, with a colorful neon background. The first screen promotes Roku Soundbar, the second shows a smart home update with a cat, and the third advertises an escape plan TV series.

Roku Emails

Design Strategy, UI/UX, Prototyping, Design Specs

I led the Email Designs for all Roku marketing emails. In this position, I was in charge of crafting wireframes, prototypes, and specifications.

Animated illustration of a person standing on a large blue chess knight piece, working on a laptop. There are various charts and icons floating around, including a target, a pie chart, and a speech bubble. A yellow chair and a paper airplane are also
Three people collaborating on email development, with one person at a computer screen and two others discussing work, illustrating teamwork and proper rendering of emails from devices and platforms.
Illustration of a computer screen with graphs, charts, and a magnifying glass, representing data analysis for building stronger emails. The caption reads, 'Worked with stakeholders and developers to understand KPI’s to help build stronger emails.'
Multiple promotional banners for Roku products and original streaming content, featuring images of devices, TV screens, and show posters, with purple and black backgrounds and call-to-action buttons.
Collage of four advertisement sections. Top left features a Roku TV with a UFO above it, promoting cheap smart TVs with a shop button. Top right displays show titles and a countdown timer for a TV offer with 25+ channels and up to 50% off. Bottom left showcases a Roku Streaming Stick 4K remote and device with pricing details, emphasizing fall TV. Bottom right shows a smartphone screen displaying a home monitoring app at the beach, advertising a home security system.

Few Email Hero’s