Financial Literacy Platform
Money Sprouts
Money Sprouts is a youth-focused financial education platform aimed at helping teens and families build strong money habits. The challenge was to create a scalable digital experience that balances educational credibility with approachability, while supporting multiple user groups.
My Role
Senior UX/UI Designer — Led end-to-end product design including research, information architecture, interaction design, and visual execution. Partnered with stakeholders to define UX strategy and prioritize user needs.
Problem
A clear content structure for multiple audiences
A trustworthy brand for financial education
Mobile-first usability for younger users
Scalable architecture for future lessons and tools
Goals
Improve discoverability of learning resources
Build trust with parents and educators
Reduce cognitive load for younger audiences
Create a flexible design system for growth
UX Strategy
Defined primary personas (Teens, Parents, Educators)
Mapped user journeys for learning discovery
Prioritized mobile-first navigation patterns
Simplified content hierarchy for quick comprehension
Information Architecture
Designed a modular sitemap to support scalable content
Grouped lessons, tools, and resources into clear categories
Reduced navigation depth to improve findability
Lifestyle Imagery
Imagery was selected to reflect real-world relatability—featuring diverse youth and families. This helped reinforce the organization’s mission of inclusive financial empowerment.
Logo Design
The logo was designed to feel fresh, scalable, and approachable—suitable for both young audiences and community partners. It works across web, print, and social platforms.
Mobile Experience
Adopted a mobile-first approach, optimizing layout and navigation to improve usability on smaller screens.
Information Architecture
Defined a scalable sitemap and information architecture to reduce navigation friction and provide intuitive access to lessons, resources, and tools for students and parents.
