E-commerce Design · Product Launch · Visual Design
Roku Smart Home Launch
I led the visual design for Roku's Smart Home launch on Walmart.com, creating desktop and mobile e-commerce experiences and promotional assets that were published as part of the official product launch.
The project focused on presenting Roku's Smart Home products through engaging visuals, clear product messaging, and a cohesive shopping experience across desktop and mobile.
Project Overview
Project Type
E-commerce Design · Product Launch · Retail Marketing
Audience
Walmart customers exploring smart home products, including home security cameras, smart lighting, and connected devices.
Goal
Introduce Roku's Smart Home product lineup through an engaging, easy-to-navigate shopping experience that communicates product features and benefits.
My Role
Lead Visual Designer — responsible for developing landing page concepts, responsive layouts, and supporting promotional creative for Walmart's e-commerce platform.
Design Process
Explored multiple layout and visual design directions, refined product messaging and imagery, and adapted creative to Walmart's platform requirements and specifications.
Design Exploration & Iterations
I explored multiple design directions for Roku's Smart Home launch on Walmart.com, experimenting with page layouts, product imagery, content hierarchy, and promotional messaging.
Each iteration explored ways to introduce the new product lineup while balancing Roku's visual identity with Walmart's established e-commerce experience.
Final E-commerce Experience
The final design brings Roku's Smart Home product lineup into Walmart's e-commerce environment through a cohesive, product-focused shopping experience.
I developed responsive desktop and mobile layouts that combine lifestyle imagery, product information, and clear calls to action while maintaining consistency with Roku's branding and Walmart's platform requirements.
Visual Design & Launch Creative
I developed supporting visual assets for the Roku Smart Home launch, combining lifestyle photography, product imagery, and promotional messaging to create a cohesive visual experience across Walmart's digital storefront.
The creative focused on communicating product benefits, maintaining Roku's brand identity, and adapting designs to different e-commerce placements and formats.
Design Specifications & Platform Requirements
Designing for Walmart's e-commerce platform required balancing Roku's brand identity with retailer-specific layouts, creative specifications, and content requirements.
I adapted the launch assets for different desktop and mobile placements, ensuring consistent product presentation, typography, and visual hierarchy across formats.
This process involved preparing production-ready assets and refining layouts to meet platform requirements while maintaining a cohesive visual experience.
Outcome & Takeaways
Designed and delivered the Walmart.com e-commerce experience for Roku's Smart Home product launch, bringing the new product lineup to customers through a cohesive desktop and mobile shopping experience.
Key Takeaways
Live E-commerce Launch
Developed landing page designs that were approved and published on Walmart.com.
Desktop & Mobile Experiences
Created responsive layouts highlighting Roku's Smart Home products, features, and benefits.
Launch Creative
Designed promotional graphics, lifestyle banners, and product-focused marketing assets.
Retailer Integration
Adapted creative to Walmart's platform specifications while maintaining Roku's visual identity.
The project demonstrates my ability to take e-commerce designs from initial exploration through production and launch, collaborating within the requirements of a major retail partner.